Color Palette

Every brand needs a color palette. Cake's palette consists of three sets of color swatches: shades, tints, and accents. Background colors and typography use shades. Tints add visual interest in displaying topics. Actions like buttons, links, and other interactive elements use accent swatches.

 

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Type Scale

Strong typography is fundamental to Cake as our customers spend the most time on it reading. Setting a typographic scale for headlines, subtitles, and body paragraphs create a proper visual hierarchy.


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Icons

Every icon is designed for clear navigation or actions. Cake’s icon set is completely custom built.


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Buttons

Interactive elements like buttons, icons, and links need to be clear and actionable. Emphasis is created by applying accent or shade swatches.


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Message Bars

Displaying feedback on completed actions and system status is critical for smooth user experience. Some message bars include actions to perform. Left untouched, these bars self-dismiss after a few seconds.


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Guides & Tips

Sometimes it is necessary to help users familiarize themselves with the interface and features. Guides provide step-by-step instructions or explanations, while tips pinpoint errors and describe interface elements.


 

Topic Cards

The most colorful elements of Cake's UI are topic cards. They are color-coded according to a tint color wheel. This system helps in scanning groups of topic cards.

 
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Placeholders

Staring at a blank screen creates anxiety for users. Placeholder graphics help ease that tension by displaying an abstract preview of the content. A brief description or an action follows under each placeholder.

 
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