Color Palette
Every brand needs a color palette. Cake's palette consists of three sets of color swatches: shades, tints, and accents. Background colors and typography use shades. Tints add visual interest in displaying topics. Actions like buttons, links, and other interactive elements use accent swatches.
Topic Cards
The most colorful elements of Cake's UI are topic cards. They are color-coded according to a tint color wheel. This system helps in scanning groups of topic cards.
Placeholders
Staring at a blank screen creates anxiety for users. Placeholder graphics help ease that tension by displaying an abstract preview of the content. A brief description or an action follows under each placeholder.